About us

About us

20 years of experience from the sporting goods industry


Sportswear Lab

Sportswear from idea to consumer since 2003

Sportswear Lab is a product and sourcing consultancy, specialized in performance sport and sport/lifestyle. We bring value to your business and supply chain by taking you through the process of developing your own private label, creating the right products and sourcing the best suppliers.

We provide creative and commercial solutions by putting product ranges and concepts together, creating the visual and technical design and wraps it all up in your brand identity.

Our work is based on more than 20 years of experience in concept and brand creation, product management, design and development and go-to-market planning.

We are a specialized consultancy,

that believes in good idea!


Product strategy   Sourcing   Supply chain optimization

Product development   Private label